The Hustle Daily Show How to Nudge Your Customers Into Taking Action
19 snips
Jul 26, 2025 Phil Agnew, host of the Nudge podcast, dives into the fascinating psychology of marketing alongside Bas Walters, co-founder of the Cialdini Institute. They dissect the NYC mayoral candidate's winning strategy and how Instagram transformed from a failed app to a giant by applying BJ Fogg's behavioral model. The duo highlights the effectiveness of prompts, curiosity-driven design, and the impact of strategic questions in customer engagement, showcasing examples from Netflix and Airbnb that illustrate the power of unfinished tasks.
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Instagram's Origin Story
- Instagram's founder Kevin Systrom originally created a check-in app called Bourbon, which failed to gain users.
- Attending BJ Fogg's Stanford Persuasive Technology Lab led him to apply behavioral science, pivoting to Instagram's successful photo-sharing app.
Fogg's Behavior Model Explains Instagram
- BJ Fogg's behavior model states behavior requires motivation, ability, and a prompt to occur.
- Instagram succeeded by increasing motivation with social approval, boosting ability via photo filters, and using prompts like notifications and intrinsic urges.
Prioritize Effective Prompts
- Focus on creating effective prompts since they have the highest chance to persuade action.
- Increasing motivation and ability is harder than designing a good prompt, so start with prompts.
