Bas Walters

Phil Agnew, host of the Nudge podcast, dives into the fascinating psychology of marketing alongside Bas Walters, co-founder of the Cialdini Institute. They dissect the NYC mayoral candidate's winning strategy and how Instagram transformed from a failed app to a giant by applying BJ Fogg's behavioral model. The duo highlights the effectiveness of prompts, curiosity-driven design, and the impact of strategic questions in customer engagement, showcasing examples from Netflix and Airbnb that illustrate the power of unfinished tasks.