How to Nudge Your Customers Into Taking Action
The Hustle Daily Show
00:00
The Power of Prompts and Behavior Design
This chapter explores the behavior model by BJ Fogg, emphasizing the interplay of motivation, ability, and prompts in influencing human actions. It highlights how effective prompt design can enhance user engagement, using Instagram as a key example to illustrate the transition from simpler applications. Additionally, it discusses the importance of curiosity-driven design in marketing and behavior modification, featuring innovative experiments like the Volkswagen Fun Theory Project.
Transcript
Play full episode
