The Hustle Daily Show

Dissecting Zohran Mamdani’s winning marketing tactics

24 snips
Jul 21, 2025
Guest
Phill Agnew
Join Phill Agnew from the Nudge Podcast, a marketing and psychology expert, as he breaks down Zohran Mamdani’s innovative campaign strategies. They discuss how embracing vulnerability and authenticity helped Mamdani resonate with voters, flipping traditional marketing tactics on their head. Explore the power of psychological principles like reactance and autonomy in political campaigns. Plus, Agnew shares insights on crafting memorable brand messages and the rising significance of relatability in today's attention economy.
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ANECDOTE

Mamdani's Friend-Like Campaign

  • Zohran Mamdani campaigned on social media like a relatable friend rather than a traditional politician.
  • His authentic, friendly approach won over voters tired of typical political messaging.
INSIGHT

Reactance Limits Persuasion

  • People resist being told what to do because it limits their autonomy, a psychological effect called reactance.
  • Forcing action causes pushback; allowing choice increases willingness to act.
ADVICE

Use Questions to Persuade

  • Persuade by asking questions that let people arrive at conclusions themselves.
  • Avoid direct commands to maintain their sense of autonomy and increase persuasion.
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