#3566
Mentioned in 3 episodes

The Illusion of Choice

Book •

Mentioned by

Mentioned in 3 episodes

Mentioned by Richard Shotton as his second book which covers behavioral science principles that influence buying decisions.
Your Weakness Might Be Your Greatest Persuasion Tool
Mentioned by Kwame Christian as the author of the book, discussing how understanding human behavior can improve negotiation tactics.
Richard Shotton: The Illusion of Choice

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