

#3566
Mentioned in 3 episodes
The Illusion of Choice
Book •
Mentioned by
Mentioned in 3 episodes
Mentioned by
Richard Shotton as his second book which covers behavioral science principles that influence buying decisions.


Your Weakness Might Be Your Greatest Persuasion Tool
Mentioned by Kwame Christian as the author of the book, discussing how understanding human behavior can improve negotiation tactics.

Richard Shotton: The Illusion of Choice