In 'The Choice Factory', Richard Shotton delves into the world of behavioural economics, presenting 25 cognitive biases that shape consumer decisions. The book is written in an entertaining and highly-accessible format, with each chapter addressing a different bias and providing simple ways to apply it to marketing challenges. Shotton draws on evidence from academia, real-life ad campaigns, and his own original research, and includes insights from interviews with prominent thinkers in advertising. The book covers a range of biases, from priming and the pratfall effect to charm pricing and the curse of knowledge, making the science of behavioural economics accessible for marketing applications.
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In this episode of Negotiate Anything, host Kwame Christian, Esq., M.A., and guest Richard Shotton delve into the fascinating world of behavioral science and its application in negotiations. Richard, a renowned behavioral scientist and author, shares insights from his latest book, The Illusion of Choice, discussing how understanding human behavior can supercharge your negotiation tactics. The episode explores the relevance, robustness, and range of behavioral science principles and dives into specific phenomena like the Stolen Thunder effect and the impact of precise claims. Whether you’re negotiating a business deal or trying to persuade others in everyday life, this episode offers valuable strategies to enhance your credibility and effectiveness.
What You'll Hear:
- The importance of understanding psychology and behavioral science in negotiation.
- Detailed explanation of the Stolen Thunder phenomenon and its applications.
- Insights into using the precision of claims and concrete benefits to boost persuasive value.
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Buy Now: The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
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