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9min chapter
Richard Shotton: The Illusion of Choice
Negotiate Anything
Understanding Behavioral Insights in Marketing
This chapter explores the intersection of behavioral science with marketing and persuasion, emphasizing the need to understand actual human behavior over self-reported actions. The speakers discuss the significance of psychological principles in enhancing negotiation strategies and effective communication, critiquing the use of complex language in academia. They advocate for simplicity in communication to improve persuasion, highlighting the decline of effective marketing tactics due to a perceived need for sophistication.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode