#24096
Mentioned in 1 episodes
Consumerology
Book • 2010
Mentioned by
Mentioned in 1 episodes
Mentioned by Phill Agnew as a great book on consumer psychology, with the author appearing on Nudge in a few weeks.
26 snips
Three tricks Super Mario uses to keep gamers hooked
Challenging traditional market research methods by highlighting their limitations and accurately predicting consumer behavior.
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
