

#6832
Mentioned in 4 episodes
Consumerology
Book • 2010
Mentioned by
Mentioned in 4 episodes
Recommended by ![undefined]()

as a brilliant and seminal read about consumer behavior.

Phill Agnew

59 snips
Did I Get It Wrong? | Revisiting Priming
Mentioned by ![undefined]()

as a fantastic and relevant read on consumer behavior.

Phill Agnew

47 snips
‘New Coke’ and the marketing blunder of the century
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as a great book on consumer psychology, with the author appearing on Nudge in a few weeks.

Phill Agnew

42 snips
Three tricks Super Mario uses to keep gamers hooked
Challenging traditional market research methods by highlighting their limitations and accurately predicting consumer behavior.

Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research