#19856
Mentioned in 2 episodes

Consumerology

Book • 2010
Author
Phil Graves

Mentioned by

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 Phill Agnew

Mentioned in 2 episodes

Mentioned by
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Phill Agnew
 as a great book on consumer psychology, with the author appearing on Nudge in a few weeks.
26 snips
Three tricks Super Mario uses to keep gamers hooked
Challenging traditional market research methods by highlighting their limitations and accurately predicting consumer behavior.
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

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