Consumerology

Book • 2010

Mentioned by

Mentioned by

Phill Agnew

when explaining that market research isn't always reliable, according to Philip Graves.

Mentioned by

Phill Agnew

as a fantastic and relevant read on consumer behavior.

Recommended by

Phill Agnew

as a brilliant and seminal read about consumer behavior.

Mentioned by

Phill Agnew

as a great book on consumer psychology, with the author appearing on Nudge in a few weeks.

Mentioned by

Phill Agnew

as a relevant read on how consumers make decisions.

Challenging traditional market research methods by highlighting their limitations and accurately predicting consumer behavior.

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