#6832
Mentioned in 4 episodes

Consumerology

Book • 2010

Mentioned by

Mentioned in 4 episodes

Recommended by
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Phill Agnew
as a brilliant and seminal read about consumer behavior.
59 snips
Did I Get It Wrong? | Revisiting Priming
Mentioned by
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Phill Agnew
as a fantastic and relevant read on consumer behavior.
47 snips
‘New Coke’ and the marketing blunder of the century
Mentioned by
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Phill Agnew
as a great book on consumer psychology, with the author appearing on Nudge in a few weeks.
42 snips
Three tricks Super Mario uses to keep gamers hooked
Challenging traditional market research methods by highlighting their limitations and accurately predicting consumer behavior.
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

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