Nudge This small change can make a politician electable
28 snips
Sep 1, 2025 Phil Graves, a consumer psychologist and author of 'Consumerology,' dives into the surprising factors that influence voter behavior. He reveals that emotions and social norms often outweigh logical reasoning when choosing candidates. The conversation explores how minor changes in speech can sway opinions during debates and the significant role of social proof in marketing and politics. Additionally, Phil discusses the impact of perception and opinion polling on electoral outcomes, highlighting how these psychological insights can reshape political strategies.
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Delivery Shapes Persuasion
- Identical speech clips can be perceived differently when delivery cues change.
- Phil Graves highlights that nonverbal signals make the same words far more persuasive.
Social Cues Override Alarm
- People copy others' reactions even in emergencies, often doing nothing if others don't react.
- Latané and Darley's smoke study shows social cues can override personal alarm.
Berry-On-A-Bush Explanation
- Phil Graves describes how visible litter and others' behaviour set norms for our actions.
- He uses the berry-on-a-bush example to explain why we copy others for safety and social bonding.
