#11657
Mentioned in 3 episodes
Influence at Work
Capture attention, connect with others, convince people to act
Book • 2024
This book provides a comprehensive guide to influence at work, explaining the psychology behind why people say 'yes' and how to apply these understandings to command attention, connect with others, win over skeptics, sway the undecided, and motivate people to act.
It introduces the 'Influence Equation', which combines Evidence, Economics, and Emotions to develop a successful influence strategy.
The book is practical, evidence-based, and ethically sound, making it an essential read for leaders, managers, and anyone looking to increase their impact at work.
It introduces the 'Influence Equation', which combines Evidence, Economics, and Emotions to develop a successful influence strategy.
The book is practical, evidence-based, and ethically sound, making it an essential read for leaders, managers, and anyone looking to increase their impact at work.
Mentioned by
Mentioned in 3 episodes
Mentioned by Phil Agnew at the end of the podcast as the source of all the persuasion tips discussed in the episode.
78 snips
17½ persuasion tactics in 28 minutes
