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Nudge

17½ persuasion tactics in 28 minutes

Dec 9, 2024
In this engaging discussion, Steve Martin, Faculty Director at Columbia Business School and CEO of Influence at Work, reveals impactful persuasion tactics. Discover why you should always go last in job interviews to dominate the conversation. He emphasizes the effectiveness of paying incentives in smaller, regular sums. The art of listing benefits in threes is also unpacked, showcasing its persuasive power. With insights on framing and recency bias, Steve equips listeners with valuable strategies to enhance communication and influence.
28:46

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Candidates who interview last tend to benefit from recency bias, which can significantly enhance their chances of being hired.
  • Offering frequent smaller incentives rather than larger sums encourages greater compliance and positive behavioral changes among employees.

Deep dives

The Art of Persuasion in Job Interviews

The timing of a job interview can significantly influence hiring outcomes, with evidence suggesting that candidates who interview last have a greater chance of being hired. Research shows that interviewers tend to develop a mental benchmark based on an ideal candidate, making it challenging for candidates who go first to compete effectively. When an interviewer recalls the most recent candidate, the impact of recency bias can tilt the scales in favor of the last candidate, enhancing their perceived qualifications. This phenomenon is supported by findings from various contexts, including competitions like the Eurovision Song Contest, where later performers often receive higher ratings.

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