In this engaging discussion, Steve Martin, Faculty Director at Columbia Business School and CEO of Influence at Work, reveals impactful persuasion tactics. Discover why you should always go last in job interviews to dominate the conversation. He emphasizes the effectiveness of paying incentives in smaller, regular sums. The art of listing benefits in threes is also unpacked, showcasing its persuasive power. With insights on framing and recency bias, Steve equips listeners with valuable strategies to enhance communication and influence.
Candidates who interview last tend to benefit from recency bias, which can significantly enhance their chances of being hired.
Offering frequent smaller incentives rather than larger sums encourages greater compliance and positive behavioral changes among employees.
Deep dives
The Art of Persuasion in Job Interviews
The timing of a job interview can significantly influence hiring outcomes, with evidence suggesting that candidates who interview last have a greater chance of being hired. Research shows that interviewers tend to develop a mental benchmark based on an ideal candidate, making it challenging for candidates who go first to compete effectively. When an interviewer recalls the most recent candidate, the impact of recency bias can tilt the scales in favor of the last candidate, enhancing their perceived qualifications. This phenomenon is supported by findings from various contexts, including competitions like the Eurovision Song Contest, where later performers often receive higher ratings.
Effective Communication: Building Trust and Competence
Effective communicators exhibit three core qualities: competence, trustworthiness, and similarity to their audience. Demonstrating competence can significantly shift perceptions; for example, patients were more likely to attend appointments with nurses introduced alongside their credentials. By showcasing qualifications clearly and effectively, individuals can enhance their influence and the likelihood of favorable responses from their audience. Highlighting these traits prior to presenting an argument or proposal drastically influences how the audience perceives the message.
Optimal Incentives: The Power of Unit Asking
Offering frequent but smaller incentives can lead to better compliance and behavioral changes in employees compared to larger, less frequent bonuses. Research conducted with bus drivers showed that weekly bonuses were more effective at encouraging safe driving than a single monthly payment of the same total amount. This principle extends to fundraising, where asking individuals about the needs of a single beneficiary increases their willingness to contribute more significantly towards a larger goal. The approach of breaking down requests into manageable components enhances the requester’s influence and effectiveness.
This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in a job interview, why you should pay incentives out in regular but smaller sums, and how you should always list your benefits in threes.