Nudge 17½ persuasion tactics in 28 minutes
78 snips
Dec 9, 2024 In this engaging discussion, Steve Martin, Faculty Director at Columbia Business School and CEO of Influence at Work, reveals impactful persuasion tactics. Discover why you should always go last in job interviews to dominate the conversation. He emphasizes the effectiveness of paying incentives in smaller, regular sums. The art of listing benefits in threes is also unpacked, showcasing its persuasive power. With insights on framing and recency bias, Steve equips listeners with valuable strategies to enhance communication and influence.
AI Snips
Chapters
Books
Transcript
Episode notes
Selling Water
- Lord Grey challenged a job seeker to sell him a jug of water.
- The seeker lit a nearby trash can on fire, then asked, "How much will you give me for this water now?"
Interview Timing
- Go last in job interviews, as you'll be compared to the last candidate, not an ideal.
- Candidates interviewing first are compared to the 'heaven-sent' candidate on the job description.
Effective Communication
- Showcase competence, trustworthiness, and similarity to your audience to persuade.
- Doctors who shared credentials saw higher patient satisfaction and future appointment attendance.
