Steve Martin

Steve Martin, Faculty Director of Behavioral Science at Columbia Business School, dives into the intricacies of influence in professional settings. He challenges the common belief that mere information sharing sways minds, using a fascinating recycling study as a backdrop. Listeners also gain insight into the psychology behind financial requests, emphasizing timing and ethical storytelling. The discussion highlights the importance of mastering influence to improve motivation and build stronger workplace relationships.

In this engaging discussion, Steve Martin, Faculty Director at Columbia Business School and CEO of Influence at Work, reveals impactful persuasion tactics. Discover why you should always go last in job interviews to dominate the conversation. He emphasizes the effectiveness of paying incentives in smaller, regular sums. The art of listing benefits in threes is also unpacked, showcasing its persuasive power. With insights on framing and recency bias, Steve equips listeners with valuable strategies to enhance communication and influence.

In this engaging discussion, Steve Martin, author of "Messengers: Who We Listen To, Who We Don't, and Why," reveals the intricate dynamics of communication. He explains how the messenger often overshadows the message itself, especially in our reputation-driven society. Listeners learn the difference between hard and soft messengers, along with the qualities that make them effective. Steve also shares insights on leveraging attractiveness, warmth, and vulnerability to enhance persuasion and foster stronger connections.

In a candid discussion, Steve Martin, co-author of the influential book 'Yes!', shares his expertise in persuasion as the CEO of Influence at Work UK. He dives deep into the eight traits that define an effective messenger and emphasizes the powerful role these traits play in how messages are received. The conversation also explores the tricky nature of trust in today’s world, highlighting strategies for brands to enhance credibility and engage consumers effectively. Prepare for insights that blend science with practical marketing wisdom!

In a captivating discussion, Steve Martin, an acclaimed author and expert in persuasion, shares his insights on the influence equation, merging evidence, economics, and emotion for transformational change. He elaborates on the power of reciprocity in crafting strong professional relationships and effective strategies for influencing large organizations. Steve emphasizes the importance of context in influence, advocating for authenticity and sustained effort over quick fixes. Listeners gain valuable tools to enhance their influence in business and beyond.