Steve Martin

Steve Martin, a behavioral scientist and author, specializes in applying psychology to enhance influence and trust. In this engaging conversation, he reveals that changing minds isn't the key to influence. Instead, he emphasizes building trust through effective messaging. He discusses the importance of being a reliable messenger, particularly in an era rife with misinformation. Steve also delves into decision psychology, the significance of relatability over status, and how human connection plays a crucial role in a tech-dominated landscape.