
Phil Graves
Consumer psychologist, author of the book Consumerology and founder of Shift Consultancy. He studies consumers and understands their behavior, focusing on the impact of context on decision-making.
Top 3 podcasts with Phil Graves
Ranked by the Snipd community

59 snips
Aug 18, 2025 • 30min
Did I Get It Wrong? | Revisiting Priming
Phil Graves, a consumer psychologist and founder of Shift Consultancy, delves into the intriguing world of priming and its effects on consumer behavior. He argues that context plays a crucial role in influencing decision-making. The discussion highlights how factors like wine pricing and packaging subtly alter perceptions of taste. Contextual cues, such as scents and artwork, significantly impact consumer evaluations, revealing the power of environment in shaping choices. Listeners gain insights into the conscious and subconscious forces driving their purchasing decisions.

47 snips
Aug 11, 2025 • 30min
‘New Coke’ and the marketing blunder of the century
In this engaging discussion, consumer psychologist Philip Graves, author of *Consumerology*, delves into why Coca-Cola's New Coke failed. He suggests that the issue wasn’t poor market research but the inherent flaws within it. Graves explores how unconscious influences and emotional connections drive consumer behavior. He also highlights the complexities of branding, illustrating how biases can mislead consumer preferences. Tune in for a fresh perspective on one of marketing's biggest missteps!

7 snips
Jul 9, 2025 • 51min
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
In a captivating discussion with Phil Graves, author of Consumerology and founder of Shift Consultancy, listeners dive into the pitfalls of traditional market research. Phil explains the gap between consumer statements and actual behavior, emphasizing the power of behavioral science. He critiques outdated methods, advocates for innovative research techniques, and shares insights on live testing, particularly in observing consumer habits. The conversation sheds light on the challenges small businesses face with data and discusses the future of behavioral insights in an age of AI and quantum computing.