Phil Graves

Phil Graves, a consumer psychologist and founder of Shift Consultancy, delves into the intriguing world of priming and its effects on consumer behavior. He argues that context plays a crucial role in influencing decision-making. The discussion highlights how factors like wine pricing and packaging subtly alter perceptions of taste. Contextual cues, such as scents and artwork, significantly impact consumer evaluations, revealing the power of environment in shaping choices. Listeners gain insights into the conscious and subconscious forces driving their purchasing decisions.

In this engaging discussion, consumer psychologist Philip Graves, author of *Consumerology*, delves into why Coca-Cola's New Coke failed. He suggests that the issue wasn’t poor market research but the inherent flaws within it. Graves explores how unconscious influences and emotional connections drive consumer behavior. He also highlights the complexities of branding, illustrating how biases can mislead consumer preferences. Tune in for a fresh perspective on one of marketing's biggest missteps!

Phil Graves, a consumer psychologist and author of 'Consumerology,' dives into the surprising factors that influence voter behavior. He reveals that emotions and social norms often outweigh logical reasoning when choosing candidates. The conversation explores how minor changes in speech can sway opinions during debates and the significant role of social proof in marketing and politics. Additionally, Phil discusses the impact of perception and opinion polling on electoral outcomes, highlighting how these psychological insights can reshape political strategies.