Nudge Did I Get It Wrong? | Revisiting Priming
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Aug 18, 2025 Phil Graves, a consumer psychologist and founder of Shift Consultancy, delves into the intriguing world of priming and its effects on consumer behavior. He argues that context plays a crucial role in influencing decision-making. The discussion highlights how factors like wine pricing and packaging subtly alter perceptions of taste. Contextual cues, such as scents and artwork, significantly impact consumer evaluations, revealing the power of environment in shaping choices. Listeners gain insights into the conscious and subconscious forces driving their purchasing decisions.
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Failed Apple Logo Creativity Replication
- Phill Agnew replicated an Apple-vs-IBM priming creativity study with 60 British participants.
- The IBM-primed group produced more brick uses, so the original effect did not replicate in his test.
Florida Effect Replication That Found No Effect
- Phill Agnew replicated the Florida effect by having groups read age-related or youth-related words and timed their reading.
- He found no difference in pace, so the priming effect on walking speed did not appear in his test.
Price Labels Change Neural Pleasure
- Phil Graves highlights an fMRI study where the brain's pleasure centers responded more to wine labeled as expensive.
- Perceived price shifted neural responses and reported enjoyment of identical wine.
