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This small change can make a politician electable

Nudge

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The Power of Social Influence

This chapter investigates how individuals often conform to group behavior, even in alarming situations, through a psychological lens. It discusses various experiments illustrating herd mentality and the impact of social proof on choices, from everyday decisions to marketing strategies. By examining concepts like loss aversion and societal norms, it sheds light on the intricate relationship between social behavior and individual action.

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