Ava van der Broek & Tim Den Heyer
Authors of The Housefly Effect, discussing how perceived scarcity and subtle choice architecture influence consumer behaviour; featured together in the episode discussing examples like pineapples and retail tactics.
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Dec 29, 2025 • 29min
The top 9 tips from 55 Nudge episodes in 2025
Join Ava van der Broek and Tim Den Heyer, authors of *The Housefly Effect*, as they reveal how scarcity tricks us into valuing products more and boosting sales through clever retail tactics. They share fascinating insights like IKEA's strategic use of ice cream to enhance customer experience. Professor Gerd Gigerenzer breaks down the psychology behind intuitive decision-making, showcasing when quick choices outperform lengthy analysis. Together, they delve into the power of perception in consumer behavior and how simple cues can drive significant results.
