Michael Aaron Flicker

Michael Aaron Flicker, founder of XenoSci Ventures and co-author of "Hacking the Human Mind," shares his expertise on the psychology behind successful marketing. He explains how brands intuitively leverage behavioral science yet often miss the academic backing. Delving into intriguing concepts, he highlights the Peak-End Rule for memorable experiences and the significance of concrete language in messaging. Flicker also emphasizes the ethical use of behavioral insights, urging marketers to apply these principles responsibly.

Michael Aaron Flicker, founder of the Consumer Behavior Lab, delves into brand loyalty and the psychological tricks businesses use, revealing how Apple and Starbucks tap into our subconscious. He explains concepts like the sunk-cost effect with Amazon Prime and the allure of nostalgic products like Pumpkin Spice. Martha Barnette, co-host of A Way with Words, explores the quirky origins of everyday words, how dialects shape language, and the evolution of terms like 'selfie'. Together, they provide insights into consumer behavior and the rich tapestry of the English language.

Michael Aaron Flicker, co-author of "Hacking the Human Mind," is a behavioral science consultant who has partnered with big names like Nike and J.P. Morgan. He shares insights on why consumer behavior often contradicts stated preferences, touching on fascinating concepts like loss aversion and the sunk cost fallacy. Flicker discusses the pratfall effect, illustrating how small flaws can enhance likability. He explores the evolving role of AI in decision-making, questioning if human biases will endure even as technology influences choices.