Michael Aaron Flicker
Entrepreneur and founder of the Consumer Behavior Lab, author of Hacking the Human Mind; discusses behavioral science behind major brands and consumer loyalty.
Best podcasts with Michael Aaron Flicker
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21 snips
Nov 17, 2025 • 49min
The Psychology of Brand Loyalty & The Strange History of Everyday Words
Michael Aaron Flicker, founder of the Consumer Behavior Lab, delves into brand loyalty and the psychological tricks businesses use, revealing how Apple and Starbucks tap into our subconscious. He explains concepts like the sunk-cost effect with Amazon Prime and the allure of nostalgic products like Pumpkin Spice. Martha Barnette, co-host of A Way with Words, explores the quirky origins of everyday words, how dialects shape language, and the evolution of terms like 'selfie'. Together, they provide insights into consumer behavior and the rich tapestry of the English language.
14 snips
Dec 4, 2025 • 22min
The Brain Science Behind Successful Marketing
Michael Aaron Flicker, founder of XenoSci Ventures and co-author of "Hacking the Human Mind," shares his expertise on the psychology behind successful marketing. He explains how brands intuitively leverage behavioral science yet often miss the academic backing. Delving into intriguing concepts, he highlights the Peak-End Rule for memorable experiences and the significance of concrete language in messaging. Flicker also emphasizes the ethical use of behavioral insights, urging marketers to apply these principles responsibly.
