Do This, NOT That: Marketing Tips with Jay Schwedelson

Jennifer Bell, the Chief Marketing Officer at Lettuce Entertain You, oversees marketing for over 130 diverse restaurants. She delves into crafting unique marketing strategies that resonate with varied customer experiences. Jennifer discusses the power of influencer marketing, the role of technology in enhancing operational efficiency, and using AI for guest engagement. She also shares insights on balancing genuine dining enjoyment with critiquing service, along with the innovations of the 'Lettuce Eats' app to improve customer experiences.

Marketing doesn’t always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we’re all told to use. So if you’ve ever wanted to tell your boss that positivity is tanking your subject lines, now’s your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.ㅤBest Moments:(01:30) Why "positive vibes only" might actually kill your marketing results(02:44) Negative words in headlines generate 63% more clicks than positive ones(03:31) Using “mistake” in your subject line can double CTRs(04:48) Negative emojis outperform positive ones in email subject lines(05:56) The “nope” subject line trick that boosts open rates by 17%(07:45) Jay rants about people bringing blankets to the movies (and taking off their shoes)(08:48) The battle of the trailers: Jay loves them, his wife hates themㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

Weekend marketing could be your hidden gem for boosting engagement. Discover why Saturday and Sunday emails face less competition yet attract more attention. Hear insights on maximizing open rates and how send times should differ from weekdays. Jay shares his unconventional morning routine, while Daniel emphasizes mindset over coffee. This lively exchange highlights the strategic advantage of weekend outreach for deeper connections with your audience.

Not loving your job might actually be healthier than you think! The myth of "do what you love" is debunked as Jay shares why this advice can be misleading. He emphasizes the importance of finding meaning in your work instead of chasing fleeting passions. Additionally, enjoy a humorous take on gym-goers and their quirky habits—from mirror flexing to forgotten hygiene—making the conversation both insightful and entertaining.

Michelle J. Raymond, founder of B2B Growth Co. and a LinkedIn growth strategist, reveals surprising truths about LinkedIn company pages. She explains how these often-overlooked pages can be a major opportunity for brands. Discover why impressions are dropping and how to create engaging content that resonates with your audience. Michelle shares her experience of taking a two-week break from posting, illustrating the importance of sustainability in content creation. Plus, she discusses potential alternatives if LinkedIn were to vanish!

Are your email results slipping? Discover why hybrid letter format emails may be the culprit and learn the secrets to crafting truly human messages that can boost reply rates by 600%! Lighten the mood with amusing anecdotes about TSA shoe policies and an airport loophole that makes having a Jack & Coke at 8:30 a.m. feel perfectly acceptable. This insightful discussion mixes marketing finesse with a touch of humor, inviting you to rethink your email strategies!

Waitlists are unveiled as powerful marketing tools, not just for trendy brands. The hosts highlight how they can test demand and build buzz effectively. They discuss the 'rolling thunder' strategy for launches and the real value of limited quantity offers. Jay shares a personal take on self-checkout woes and the absurdity of accumulating Lululemon hats. Plus, discover how waitlists can be used for events and to enhance customer engagement, showcasing that clever marketing doesn't have to sound gimmicky.

In this engaging conversation, Amy Porterfield, a specialist in digital courses and online marketing, shares her secrets behind high-converting webinars and events. She reveals why the term 'webinar' could hurt your sign-ups, offering smarter alternatives. Amy highlights the effectiveness of immediate bonuses to increase attendance and why a week-long promotional window is optimal. She also discusses the advantages of smaller, focused events and how intentional audience reduction can drive revenue, proving that less can be more in engagement.

Admitting failure can lead to powerful insights, especially in the world of YouTube. The rise of YouTube Shorts is set to change the digital landscape in the coming years. While many marketers churn out content without engaging, true growth comes from hands-on experience. On a lighter note, the speaker shares their love for historical dramas and reality TV, highlighting shows like 'The Gilded Age' and 'Love Island,' while reflecting on the joy of watching together as a family.

Mari Smith, the 'Queen of Facebook' and renowned social media expert, drops powerful insights on the changing landscape of Facebook marketing. She boldly declares that 'followers are dead' while emphasizing engagement over numbers. Discover how the Meta algorithm favors video over static posts and why your personal profile might be your secret weapon. Learn about the magic of email lists, how to turn casual scrolls into leads, and the significant impact of Facebook groups. Get ready to rethink your social media strategy with Mari's actionable tips!