Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold I am Failing! I stink at YouTube and so should you! + TV Shows I'm watching! Jay’s SCOOP | Ep. 370
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Jul 4, 2025 Admitting failure can lead to powerful insights, especially in the world of YouTube. The rise of YouTube Shorts is set to change the digital landscape in the coming years. While many marketers churn out content without engaging, true growth comes from hands-on experience. On a lighter note, the speaker shares their love for historical dramas and reality TV, highlighting shows like 'The Gilded Age' and 'Love Island,' while reflecting on the joy of watching together as a family.
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Embrace and Share Failure
- Be comfortable admitting and sharing your failures openly.
- Authenticity builds connection, especially in an age overwhelmed with AI and perfection.
YouTube Shorts' Rapid Rise
- YouTube Shorts will dominate online content within three years.
- Short-form video already comprises 90% of internet traffic and is favored by Google.
Make YouTube Content Unique
- Tailor your video content specifically for YouTube instead of repurposing content from other platforms.
- Dumping content elsewhere onto YouTube is a recipe for failure.