Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES == Less Competition, More Clicks? Try Sunday Sends 📬 <== | BATHROOM Break #64 COLLAB: The Marketing Millennials + Do This, Not That
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Jul 14, 2025 Weekend marketing could be your hidden gem for boosting engagement. Discover why Saturday and Sunday emails face less competition yet attract more attention. Hear insights on maximizing open rates and how send times should differ from weekdays. Jay shares his unconventional morning routine, while Daniel emphasizes mindset over coffee. This lively exchange highlights the strategic advantage of weekend outreach for deeper connections with your audience.
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Jay's No Work-Life Balance Confession
- Jay Schwedelson admits he has no work-life balance and works constantly.
- This informs his view that weekend marketing should never be completely off.
Use Weekends for Less Competition
- Market on weekends to capitalize on less competition and more leisurely browsing.
- People have more time on weekends to engage with longer content.
Benchmark Weekend Email Sends Separately
- Weekend email volumes are dramatically lower, increasing your chance to stand out.
- Benchmark weekend email performance separately from weekdays to respect different mindsets.