Hosts dive into the quirks of airport dining while sharing personal travel habits. They tackle the challenge of adapting marketing strategies to evolving social media algorithms, emphasizing the need for flexibility. The conversation shifts to spotting trends across platforms like TikTok and LinkedIn, offering valuable insights. Finally, they humorously discuss airplane etiquette, contrasting preferences for conversation versus solitude. It's a blend of marketing wisdom and lighthearted travel tales!

Discover the fascinating world of AI trigger words and how they can revolutionize email marketing. Learn how Apple's iOS 18 update may influence email prioritization in inboxes. Get insights into using these trigger words to enhance email visibility. Plus, get excited about upcoming TV shows featuring fan favorites and don't miss the details about the Guru Conference, a must-attend virtual event packed with fun activities.

Dave Gerhardt, founder of Exit 5 and a veteran in community building, shares insights on fostering online communities for B2B marketers. He discusses the power of social media in cultivating influence and the strategies behind Exit 5's growth. Dave also delves into the pros and cons of membership fees, emphasizing the need for genuine engagement. Additionally, he reflects on reclaiming privacy in the digital age and balancing work with personal life after relocating to Vermont, providing a refreshing perspective on entrepreneurship.

Discover the secrets to optimizing your email marketing timing as the host debunks common myths and reveals how varied send times can boost conversions. Enjoy a hilarious anecdote about a disgruntled Starbucks customer that leads to a perfect coffee ordering tip. Plus, get insights from an 'Ask Us Anything' segment that tackles both business queries and quirky personal stories. Don't miss the chance to learn about an upcoming free virtual marketing conference!

Explore innovative marketing trends with unique campaigns like Stonyfield's election challenge and NASA's bid to recruit social media influencers for a mission to Jupiter's moon. Discover Halloween marketing strategies that effectively use emojis to boost engagement. Plus, get the latest scoop on Ben Affleck and Jennifer Lopez's ongoing relationship drama. Don't miss out on the upcoming GuruConference, a virtual event connecting listeners with top marketing insights!

Failure isn't the end; it's a stepping stone to success in marketing and business. Personal anecdotes highlight how learning from mistakes can foster innovation. Emphasizing the need for adaptability, the hosts advocate for 'failing fast' and conducting postmortems to enhance team dynamics. Positive feedback sharing is essential, with tech tools like emojis aiding communication. The discussion lightens with the quirky topic of food sharing in restaurants, balancing humor and insight about dining etiquette.

Jay Schwedelson breaks down the crucial marketing window between October 15th and December 15th, revealing strategies to boost database growth and opt-in rates. He emphasizes the power of mentioning 2025 in communications to drive engagement. With tips on effective website optimization and utilizing ManyChat for Instagram marketing, he offers ways to create resonant content. Amidst sharing a humorous dinner disaster, Jay invites listeners to a free virtual conference for marketing insights.

Kristen Koenig, a leader in event technology at RingCentral, shares her journey from performer to industry expert. She discusses the importance of journey mapping for understanding attendee behavior and the critical need for seamless integrations in event platforms. Kristen predicts the future of event tech and emphasizes the challenges and opportunities in building lasting event communities. Plus, she adds a personal touch by sharing her love for singing and hints at an exciting upcoming event, 'Eventastic,' designed to bring marketers and planners together.

Discover how showcasing client logos and awards can significantly enhance landing page conversion rates. Get strategic tips on targeting niche awards to boost your business credibility. Enjoy a light-hearted segment with hilarious Halloween costume ideas, including a memorable story of dressing up as a toilet. It’s a blend of marketing insights and personal anecdotes that make for an entertaining listen.

In this episode, host Jay Schwedelson dives into the latest trends in video content across social media platforms, the increasing popularity of business-related content on TikTok, and valuable statistics on email marketing frequency. Jay also shares his personal Netflix recommendation and an update on the latest season of The Bachelorette.=================================================================Best Moments:(00:57) The latest shifts in video content strategies for social platforms(01:28) How video lengths are changing across platforms to maximize engagement(02:36) The growing trend of business-focused content and its increasing viewership on TikTok(03:31) How often YOU should send marketing emails(04:34) Jay’s recommendation for a light-hearted binge-watch(05:14) Jay shares his thoughts on the latest happenings in the current season of The Bachelorette=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.