Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold 35% Increase in CONVERSIONS! New Trend➡️"We saw you looked at this... 📺 What I am WATCHING? | Jay’s SCOOP | Ep. 302
5 snips
Apr 4, 2025 Discover how transparency in marketing can boost customer engagement and conversion rates by up to 35%. Learn about creative strategies like personalized pop-ups, dynamic chatbots, and targeted videos that connect with audiences based on their actions. The host also dives into casual discussions about returning TV shows, reflecting mixed emotions about fan favorites while sharing recommendations like 'Million Dollar Secret.' Plus, get the scoop on the upcoming Guru Conference, the largest virtual email marketing event!
AI Snips
Chapters
Transcript
Episode notes
Data Transparency
- Tell your prospects and customers what data you have on them, such as their website activity.
- Being transparent and upfront about this data can increase conversion rates and foster stronger connections.
Transparent Subject Lines
- Use subject lines that directly reference customer activity, like "Saw you on our pricing page."
- This directness can increase open and conversion rates.
Targeted Pop-Ups
- Implement timed pop-ups on specific web pages that acknowledge user behavior (e.g., time spent on page).
- This personalization can increase engagement and click-through rates.