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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 302- 35% Increase in CONVERSIONS! New Trend➡️"We saw you looked at this... 📺 What I am WATCHING? | Jay’s SCOOP
Apr 4, 2025
Discover how transparency in marketing can boost customer engagement and conversion rates by up to 35%. Learn about creative strategies like personalized pop-ups, dynamic chatbots, and targeted videos that connect with audiences based on their actions. The host also dives into casual discussions about returning TV shows, reflecting mixed emotions about fan favorites while sharing recommendations like 'Million Dollar Secret.' Plus, get the scoop on the upcoming Guru Conference, the largest virtual email marketing event!
11:45
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Quick takeaways
- Emphasizing transparency in marketing can lead to a significant 35% increase in conversion rates by openly sharing customer data.
- Utilizing personalized communication, such as specific subject lines and targeted pop-ups, enhances customer engagement and click-through rates by acknowledging user behavior.
Deep dives
The Shift Towards Transparency in Marketing
A significant trend in marketing is evolving towards greater transparency and honesty with consumers. Brands are now encouraged to inform customers about the data they collect, creating a more authentic connection. This approach has shown promising results, as demonstrated by a test involving 30 email campaigns, which revealed a 35% increase in conversion rates when marketers communicated directly about user interactions. By acknowledging specific actions, such as visiting a pricing page or leaving items in a cart, brands can foster trust and improve customer engagement.
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