In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significantly enhance communication and engagement. By being upfront about the customer's actions, marketers can foster a stronger connection that drives conversion rates.
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Best Moments:
(00:39) Introduction to the new trend of sharing data insights with prospects
(01:55) 35% higher average conversion rate when telling customers what you know about them
(02:08) Examples of effective transparent subject lines for marketing emails
(03:42) Using transparent pop-ups on websites for 22% higher click-through rates
(05:00) Implementing triggered chatbots based on user behavior
(05:49) Creating targeted 2-minute videos for prospects based on their activity
(06:29) Strategies for re-engaging inactive contacts with transparency
(07:29) "Since You Didn't Ask" segment discussing upcoming TV shows
(09:42) TV show recommendations including "Million Dollar Secret" on Netflix
(10:42) Promotion for the Guru Conference virtual email marketing event
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