Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 303- ▶️TARIFFS Impact on YOUR Marketing! (no politics!)💡What's Up THIS WEEK! and NETFLIX: 'The Life List' worth watching or not?
Apr 8, 2025
Dive into the impact of tariffs on marketing strategies and how businesses must adapt amidst economic uncertainty. Learn three essential tactics—transparency, value, and stability—that build customer trust. Discover how effective communication about pricing can enhance retention. Plus, explore Netflix's latest offerings, including reviews of 'The Life List' and discussions on celebrity marketing hype. Tune in for insightful tips and a quirky take on the latest trends.
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Quick takeaways
- Marketers must emphasize transparency, value, and stability in their strategies to build trust during economic uncertainties like tariffs.
- Incorporating social proof in marketing communications reassures consumers and enhances their confidence in making financial decisions.
Deep dives
Navigating Marketing Amid Tariffs
Marketing effectiveness can be significantly impacted by economic uncertainties, such as tariffs, which influence consumer and business mindsets. Even if a business sells digital products and believes it is insulated from such changes, the perceptions of its target audience are still affected by the broader economic climate. Therefore, marketers need to adapt their strategies to acknowledge these external factors and address consumer concerns. By being transparent about pricing and inventory, businesses can instill trust and comfort among their prospects, ensuring their messaging aligns with current economic sentiments.
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