In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing strategies during uncertain economic conditions. Jay emphasizes three critical tactics—transparency, value, and stability—that marketers must leverage to maintain customer trust and engagement.
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Best Moments
(00:53) Introduction to marketing during tariffs and uncertain economic times
(02:10) Three key marketing elements to focus on: transparency, value, and stability
(02:35) Edelman Trust barometer findings on price transparency (22% more customer retention)
(03:42) The importance of communicating pricing changes and inventory stability
(04:29) Marketing to people looking to cut costs and spend smarter
(05:34) Google data showing surges in searches for "cut costs," "reliable," and "trusted"
(06:07) The critical importance of social proof in marketing during uncertain times
(06:29) Discussion of Netflix content including "The Life List" movie
(07:33) Criticism of Meghan Markle's product launch announcement tactics
(09:01) Call to action for podcast reviews and Guru Conference registration
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