Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB: The Marketing Millennials + Do This, Not That)
Apr 7, 2025
Jay's birthday kicks off a lively conversation about social media strategies and content curation. The hosts debate the pros and cons of Instagram's new reposting feature, diving into how it affects brand engagement. They also explore the art of remixing content, creatively adapting posts to boost interaction. Insights on audience interests reveal how AI tools like Grok can help marketers discover viral content. Plus, the impact of TikTok's influence on Instagram features adds an intriguing twist to the discussion!
11:37
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Quick takeaways
- Effective content curation enhances online engagement by showcasing audience preferences and fostering a sense of community among followers.
- Understanding platform-specific reposting strategies is crucial for maximizing engagement, as different social media sites reward various content sharing formats.
Deep dives
The Importance of Curation in Marketing
Curation is essential for building an engaging online presence, whether for personal or brand accounts. By selecting and sharing high-quality content, marketers can showcase their understanding of audience preferences and interests. This is particularly relevant for those still growing their following, as sharing viral posts can enhance credibility and thought leadership. Additionally, curation helps maintain a fresh feed that resonates with followers, encouraging interaction and fostering community.
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