Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB: The Marketing Millennials + Do This, Not That)
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Apr 7, 2025 Jay's birthday kicks off a lively conversation about social media strategies and content curation. The hosts debate the pros and cons of Instagram's new reposting feature, diving into how it affects brand engagement. They also explore the art of remixing content, creatively adapting posts to boost interaction. Insights on audience interests reveal how AI tools like Grok can help marketers discover viral content. Plus, the impact of TikTok's influence on Instagram features adds an intriguing twist to the discussion!
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Jay's Birthday Plans
- Jay Schwedelson avoids elaborate birthday celebrations, preferring quiet time with family.
- His ideal birthday involves watching a movie like "BlackBag" with popcorn, Reese's Pieces, and soda.
Remix, Don't Repost (LinkedIn)
- Remix content on LinkedIn instead of reposting, adding your own perspective and tagging the creator.
- This strategy helped Daniel Murray grow his Marketing Millennials LinkedIn following substantially.
Instagram's Copycat Strategy
- Instagram copies features from TikTok, like the new reposting feature, to enhance content discovery.
- Reposting on Instagram validates content and expresses personal preferences, similar to sharing in DMs.