Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
DTNT - 308 - LinkedIn TIPS! 🧲 New Subject Line TRENDS! Pickleball?🥒 What’s Up THIS WEEK
Apr 15, 2025
This week, discover LinkedIn's latest insights on effective video content and how to optimize email subject lines during economic uncertainty. Dive into the fresh rebranding of Major League Pickleball and its partnership with DoorDash. Hear thoughts on Hooters filing for Chapter 11 bankruptcy, along with fun takes on chicken wings. Plus, catch up on pop culture buzz with updates on 'Love Is Blind' contestants and the Minecraft movie's success!
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Quick takeaways
- Effective LinkedIn videos should be concise, ideally between 15 to 30 seconds, utilizing vertical formats to enhance mobile engagement.
- In economic uncertainty, using keywords like 'affordable' and 'ROI' in email marketing can significantly improve engagement with cost-conscious audiences.
Deep dives
Harnessing Video Content for Marketing Success
Video content is increasingly vital for marketing on platforms like LinkedIn, which emphasizes the need for brief, engaging videos. Successful videos should ideally be between 15 to 30 seconds long, with a maximum length of two minutes, as longer durations tend to lose viewer engagement. The format also matters, with vertical and square orientations being preferred over traditional horizontal formats to maximize mobile user accessibility. Additionally, incorporating a text overlay that succinctly communicates the video's core message is essential, ensuring that scrolling viewers can grasp the content even without sound.
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