Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

LinkedIn TIPS! 🧲 New Subject Line TRENDS! Pickleball?🥒 What’s Up THIS WEEK | Ep. 308

10 snips
Apr 15, 2025
This week, discover LinkedIn's latest insights on effective video content and how to optimize email subject lines during economic uncertainty. Dive into the fresh rebranding of Major League Pickleball and its partnership with DoorDash. Hear thoughts on Hooters filing for Chapter 11 bankruptcy, along with fun takes on chicken wings. Plus, catch up on pop culture buzz with updates on 'Love Is Blind' contestants and the Minecraft movie's success!
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

LinkedIn Video Optimization

  • Create short, square, or vertical videos for LinkedIn, ideally 15-30 seconds long, but never exceeding two minutes.
  • Use text overlays with 3-4 words summarizing the video's content for better engagement.
ADVICE

Effective Email Subject Lines During Uncertainty

  • Use words like "ROI," "reduce," "cut costs," and "low risk" in email subject lines for B2B marketing during economic uncertainty.
  • For B2C, try "save," "affordable," "bonus," "extra," "smart buy," and "worth it" to resonate with consumer concerns.
ANECDOTE

DoorDash and Pickleball Partnership

  • Major League Pickleball rebranded as "MLP presented by DoorDash" in a three-year partnership.
  • DoorDash offered a free jar of pickles with a $12 purchase using the promo code "pickle."
Get the Snipd Podcast app to discover more snips from this episode
Get the app