Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 307 - Secrets to Google Reviews w/GUEST: Studio 28 Tattoos Owner TJ Cantwell!
Apr 13, 2025
TJ Cantwell, the talented owner of Studio 28 Tattoos in New York City, shares his journey from finance to ink. He emphasizes the crucial role of customer reviews in building a successful tattoo business and discusses clever strategies to gather them authentically. Handling negative feedback with compassion is essential for maintaining a good reputation. He also offers advice on choosing the perfect first tattoo location and embraces creative freedom in design, all while engaging listeners with a fun opportunity for a complimentary tattoo.
21:01
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Quick takeaways
- Prioritizing customer reviews and actively gathering feedback can significantly enhance business credibility and drive organic growth.
- Effectively handling negative reviews through transparent communication fosters customer loyalty and positively influences potential clients' perceptions.
Deep dives
The Power of Customer Reviews
Customer reviews play a crucial role in the success of a business, particularly in industries where trust is essential. T.J. Cantwell, owner of Studio 28, emphasizes that leveraging testimonials and maintaining a strong review presence was key to his establishment's growth. Initially, his business benefited from a few reviews on platforms like Yelp, which opened his eyes to how potential clients use these reviews to validate their choices. His proactive approach involved directly asking satisfied customers for feedback, building an impressive record of over 1,100 Google reviews, which significantly enhanced the studio's credibility.
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