Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Secrets to Google Reviews w/GUEST: Studio 28 Tattoos Owner TJ Cantwell! | Ep. 307
Apr 13, 2025
TJ Cantwell, the talented owner of Studio 28 Tattoos in New York City, shares his journey from finance to ink. He emphasizes the crucial role of customer reviews in building a successful tattoo business and discusses clever strategies to gather them authentically. Handling negative feedback with compassion is essential for maintaining a good reputation. He also offers advice on choosing the perfect first tattoo location and embraces creative freedom in design, all while engaging listeners with a fun opportunity for a complimentary tattoo.
AI Snips
Chapters
Transcript
Episode notes
TJ's Career Pivot to Tattoos
- TJ Cantwell shifted from finance to tattoos after a "pain therapy session" sparked a passion for the craft.
- He opened Studio 28 Tattoos in New York City about 15 years ago, starting his new entrepreneurial journey.
Collect Reviews Early and Often
- Early on, collect as many customer reviews as possible to build credibility.
- Proactively ask satisfied clients for reviews via calls and emails to grow review volume organically.
Make Reviewing Easy and Automated
- Use visible QR codes in lounge areas to make reviewing easy and top-of-mind for customers.
- Automate follow-up emails after appointments including a review request and offer direct contact for any concerns.