Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

ULTIMATE Subject Line Test Ideas!🧠 | Jay’s SCOOP | Ep. 306

4 snips
Apr 11, 2025
Dive into the art of crafting captivating email subject lines that can dramatically increase open rates! Discover actionable strategies, from playful emojis to impactful personalization techniques. Learn about different tiers of effectiveness and how they can make a real difference in your marketing efforts. Plus, get the scoop on intriguing new Bravo TV shows that promise to spice up your viewing experience. Each tactic is backed by data from over 6 billion emails, ensuring you get the best tips to boost engagement!
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ADVICE

10% Open Rate Boosters

  • Use all lowercase in email subject lines for a 10% open rate boost.
  • Try emojis as the first character and include the words "open me".
ADVICE

20% Open Rate Boosters

  • Start subject lines with numbers or questions to see a 20% improvement.
  • Offer email-exclusive deals, use ellipses, or start with brackets.
ADVICE

30% Open Rate Boosters

  • Personalize emails beyond just using first names; mention interests or locations.
  • Try starting subject lines with "oops," "yikes," or "uh-oh" or use only two words for increased open rates.
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