Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

SPECIAL SERIES ==>7 Deadly Sins of MARKETING!<== | BATHROOM Break #51 COLLAB: The Marketing Millennials + Do This, Not That)

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Apr 14, 2025
Dive into the seven deadly sins of marketing, where avoiding broad targeting is a key takeaway. Discover why best practices might be holding you back and the essential role of branding in performance marketing. The conversation also critiques last-click attribution and highlights the need for strategic thinking over hasty tactics. Plus, enjoy a humorous food debate as the hosts share personal stories and celebrate life's little joys. Tune in for fun insights and practical advice!
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ADVICE

Don't Market to Everyone

  • Avoid marketing to everyone; it dilutes your message and makes you undifferentiated.
  • Focus on your ideal customer and tailor your messaging specifically to them.
ADVICE

Best Practices are Garbage

  • Don't blindly follow best practices; they're often outdated and ineffective.
  • Test everything, especially the "taboo" ideas, to find what truly works.
ADVICE

Brand is Essential

  • Brand is not optional and it's a key aspect of performance marketing.
  • Invest in building a strong brand reputation through every touchpoint and interaction.
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