Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold LINKEDIN Company Page Secrets! w/ #1 Expert Michelle J. Raymond 🧠| Ep. 374
17 snips
Jul 11, 2025 
Michelle J. Raymond, founder of B2B Growth Co. and a LinkedIn growth strategist, reveals surprising truths about LinkedIn company pages. She explains how these often-overlooked pages can be a major opportunity for brands. Discover why impressions are dropping and how to create engaging content that resonates with your audience. Michelle shares her experience of taking a two-week break from posting, illustrating the importance of sustainability in content creation. Plus, she discusses potential alternatives if LinkedIn were to vanish!
AI Snips
Chapters
Books
Transcript
Episode notes
Michelle's LinkedIn Origin Story
- Michelle J. Raymond started in B2B sales with no industry contacts and used LinkedIn content to build a global community around her industry.
- Her side hustle content efforts launched her career as a LinkedIn expert focused on company pages.
Refresh Your Company Page
- Refresh your company page to clearly state what you do, who you serve, and your unique value.
- Update banners and the About section, then post at least once weekly to increase page views by up to 30%.
Humanize Company Page Content
- Make company page posts feel like personal, human content rather than corporate broadcasts.
- Focus on helping your audience achieve their goals rather than pushing sales or events with heavy branding.
