Expanding Your Online Presence Through Newsletters and Podcasts

Jay Schwedelson gets the truth about LinkedIn company pages from Michelle J. Raymond—and it’s not what you'd expect. Turns out those dusty, forgotten pages could be your brand’s biggest missed opportunity. They dig into what’s actually working now, why impressions are dropping for everyone, and how you can build a company presence that doesn’t feel like a corporate ghost town. Plus, Michelle reveals what happened when she stopped posting for two weeks straight.

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Subscribe to Michelle’s newsletter: https://b2bgrowthco.com/newsletter/

Check out her podcast, Social Media for B2B Growth: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569

Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellejraymond/

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Best Moments:

(01:09) Michelle’s accidental journey from B2B sales to LinkedIn company page expert

(03:15) Why she doubled down on company pages when everyone else ignored them

(04:44) The quick page audit you should do today

(06:20) What kinds of content actually work on company pages (and what to avoid)

(09:00) Why follower count matters—just not the way you think

(10:56) Yes, your page looking dead is sending a message

(14:00) Michelle’s two-week LinkedIn break—what happened and why she did it

(19:00) The algorithm actually wants you to come back

(20:15) What platform Michelle would bet on if LinkedIn disappeared tomorrow

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/