Michelle J Raymond

In this engaging discussion, LinkedIn strategist Michelle J Raymond shares her expertise on optimizing company pages for the future. She highlights the latest features, including premium subscriptions and customizable options, enhancing user experience and engagement. The importance of personal branding and the new tools for tracking page visitors are also covered. With the introduction of RSS feeds and newsletters, businesses can boost visibility and foster direct audience engagement. Tune in for invaluable insights to elevate your LinkedIn strategy!

Michelle J. Raymond, founder of B2B Growth Co. and a LinkedIn growth strategist, reveals surprising truths about LinkedIn company pages. She explains how these often-overlooked pages can be a major opportunity for brands. Discover why impressions are dropping and how to create engaging content that resonates with your audience. Michelle shares her experience of taking a two-week break from posting, illustrating the importance of sustainability in content creation. Plus, she discusses potential alternatives if LinkedIn were to vanish!