Social Media Marketing Podcast

LinkedIn Company Page Strategies for 2025 and Beyond

36 snips
Sep 19, 2024
In this engaging discussion, LinkedIn strategist Michelle J Raymond shares her expertise on optimizing company pages for the future. She highlights the latest features, including premium subscriptions and customizable options, enhancing user experience and engagement. The importance of personal branding and the new tools for tracking page visitors are also covered. With the introduction of RSS feeds and newsletters, businesses can boost visibility and foster direct audience engagement. Tune in for invaluable insights to elevate your LinkedIn strategy!
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INSIGHT

Beyond Post Impressions

  • LinkedIn company pages offer more than just post impressions.
  • They contribute to brand building, employee attraction, and searchability on platforms like Google.
ADVICE

Maintain Your LinkedIn Company Page

  • Maintain a great LinkedIn company page, even if you're active on other platforms.
  • It's important for brand appearance and attracting employees, as people research companies.
ADVICE

New LinkedIn Layout

  • Familiarize yourself with LinkedIn's new company page layout.
  • It simplifies administration, highlights daily actions, and improves conversation tracking.
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