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Social Media Marketing Podcast
LinkedIn Company Page Strategies for 2025 and Beyond
Sep 19, 2024
Michelle J Raymond, a LinkedIn company page strategy expert, shares essential tips for leveraging new features on the platform. She discusses the importance of personalization in social media engagement and enhancing brand visibility through active company pages. Michelle dives into the benefits of LinkedIn's premium pages and the significance of new AI tools for content creation. The conversation emphasizes adapting to continuous changes on the platform to improve user engagement and drive business success.
48:04
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Quick takeaways
- A well-maintained LinkedIn company page enhances brand visibility and professionalism, crucial for attracting quality talent and clients.
- LinkedIn's revamped layout simplifies management for page admins, streamlining access to settings, analytics, and engagement features.
Deep dives
The Importance of LinkedIn Company Pages
Many businesses overlook their LinkedIn company pages, which can serve as vital branding tools. A well-maintained company page not only contributes to brand visibility on LinkedIn but can also show up in Google searches, enhancing overall online presence. A neglected page can deter potential employees and clients who may check it out to assess a company's professionalism. Companies should focus on building their brand through these pages to attract quality talent and maintain a positive reputation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode