Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold BONUS DROP! Amy Porterfield Shares Webinar Engagement SECRETS!| Ep. 371
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Jul 6, 2025 
In this engaging conversation, Amy Porterfield, a specialist in digital courses and online marketing, shares her secrets behind high-converting webinars and events. She reveals why the term 'webinar' could hurt your sign-ups, offering smarter alternatives. Amy highlights the effectiveness of immediate bonuses to increase attendance and why a week-long promotional window is optimal. She also discusses the advantages of smaller, focused events and how intentional audience reduction can drive revenue, proving that less can be more in engagement.
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Rebrand Webinars for Higher Engagement
- Avoid using the word "webinar" as it lowers conversions by about 30%.
- Use terms like "masterclass" or "workshop" to create an elevated, more valuable experience.
Boost Live Webinar Attendance
- Avoid offering on-demand replays to increase live attendance rates significantly.
- Give a show-up live bonus immediately during the event to encourage attendees to stay engaged.
Optimize Webinar Email Timing
- Email attendees multiple times from sign-up to 10 minutes before the live event to maintain attention.
- Keep promotional period to about seven days to improve attendance rates and conversions.