Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold BONUS DROP! Amy Porterfield Shares Webinar Engagement SECRETS!| Ep. 371
Rebrand Webinars for Higher Engagement
- Avoid using the word "webinar" as it lowers conversions by about 30%.
- Use terms like "masterclass" or "workshop" to create an elevated, more valuable experience.
Boost Live Webinar Attendance
- Avoid offering on-demand replays to increase live attendance rates significantly.
- Give a show-up live bonus immediately during the event to encourage attendees to stay engaged.
How Amy Porterfield Boosts Webinar Live Attendance and Sales
Amy Porterfield reveals that the key to high live webinar attendance is to downplay or eliminate the replay option, pushing people to show up live because replays have low engagement. She also uses a "show up live" bonus—giving registrants a free guide or cheat sheet right at the start to incentivize attendance and reduce early drop-off. Amy underscores the importance of focused, well-timed email sequences starting from registration until just before the webinar begins, typically condensing promotion to about seven days for better conversion.
Additionally, Amy highlights a powerful pre-launch strategy involving "breadcrumbs"—sprinkling related content 30 to 60 days ahead to prepare the audience's mindset for the upcoming webinar offer. This kind of targeted, intentional promotion improves conversions dramatically.
Her approach breaks the mold by renaming webinars as "masterclasses" or "workshops" to make them sound more valuable and less sales-heavy, further increasing engagement.