Intro

Jay got a rare chance to dig into exactly how Amy Porterfield gets such ridiculously high value—and sky-high conversions—from her webinars, bootcamps, and intimate in-person events. And she doesn’t hold back. From rethinking your promo timing to why “masterclass” beats “webinar,” she shares the specific tactics she uses to drive results without burning out her audience. Jay Schwedelson is all in on her playbook, and after this, you might be too.

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Subscribe to Amy’s newsletter for weekly marketing tips that actually move the needle: https://www.amyporterfield.com/newsletter

Listen to The Amy Porterfield Show for deep dives on webinars, course creation, and smarter digital strategies: https://podcasts.apple.com/us/podcast/the-amy-porterfield-show/id594703545

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Best Moments:

(02:43) Why “webinar” is killing your sign-ups—and what to call it instead

(05:30) The simple live bonus that gets people to actually show up

(07:01) How often you should email between sign-up and go-live

(08:00) Why 7 days (not 2 weeks) is the sweet spot for promotions

(09:45) How to create “pre-launch breadcrumbs” that boost conversions

(14:15) What to do with all the people who don’t show up live

(17:15) Why she charges $37 for bootcamps—and gets 25% conversions

(20:45) How small events with specific goals outperform big ones

(23:10) Shrinking her audience on purpose (and making more money doing it)

(27:00) The one event mistake she keeps making—and how to fix it

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206