Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

SPECIAL SERIES == Waitlists Aren’t Just for Hype 🧠 <== | BATHROOM Break #63 COLLAB: The Marketing Millennials + Do This, Not That

5 snips
Jul 7, 2025
Waitlists are unveiled as powerful marketing tools, not just for trendy brands. The hosts highlight how they can test demand and build buzz effectively. They discuss the 'rolling thunder' strategy for launches and the real value of limited quantity offers. Jay shares a personal take on self-checkout woes and the absurdity of accumulating Lululemon hats. Plus, discover how waitlists can be used for events and to enhance customer engagement, showcasing that clever marketing doesn't have to sound gimmicky.
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ANECDOTE

Self-checkout Shopping Anecdotes

  • Jay Schwedelson struggles with self-checkout and always needs help.
  • Daniel Murray uses self-checkout mostly for few items but dislikes people blocking it with large carts.
ADVICE

Use Waitlists to Build Hype

  • Use waitlists to build hype and gauge interest before launching events or products.
  • Incentivize signups with rewards or VIP status to encourage joining the waitlist.
ADVICE

Effective Waitlist Launch Strategies

  • Deploy a "rolling thunder" launch strategy with multiple touchpoints instead of a single big launch.
  • Always offer real incentive to join a waitlist, like VIP status or chances to win, to increase conversions.
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