Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SECRETS of Letter Format Emails THAT WORK! 📩 Ask Us ANYTHING❓ | Ep. 373
Jul 9, 2025
Are your email results slipping? Discover why hybrid letter format emails may be the culprit and learn the secrets to crafting truly human messages that can boost reply rates by 600%! Lighten the mood with amusing anecdotes about TSA shoe policies and an airport loophole that makes having a Jack & Coke at 8:30 a.m. feel perfectly acceptable. This insightful discussion mixes marketing finesse with a touch of humor, inviting you to rethink your email strategies!
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True Plain Text Beats Hybrid Emails
- Hybrid letter format emails with slight HTML elements damage performance and reduce engagement.
- Truly stripped-down, plain text style emails generate 600% higher reply rates and 25% better click-throughs.
Commit Fully To Letter Format
- If your goal is to create a one-to-one feel with emails, fully commit to a genuine letter format.
- Avoid mixing graphic elements with plain text, as you can't successfully live in both worlds.
Jay’s Airport Shoe & Drink Anecdotes
- Jay dislikes taking off shoes at airports and approves TSA letting you keep them on for hygiene.
- He finds amusement in seeing airport bar patrons drinking Jack & Coke at 8:30 a.m. and weird airport coffee lines.