If your email performance is slipping even though you're using that classic “letter format” style, there’s a reason—and it’s not what you think. Jay Schwedelson breaks down why hybrid-looking plain text emails are quietly tanking results, and what real 1:1 messaging actually looks like. Also: laser planetariums, shoe policies at TSA, and the weird airport loophole that makes Jack & Coke at 8:30 a.m. seem totally fine.
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Best Moments:
(02:01) Why everyone’s using letter format emails—and what they’re getting wrong
(03:02) The sneaky visual signals that make your “personal” emails feel automated
(04:30) 600% higher reply rates when your email looks truly human
(05:15) Why your “plain text” email is still HTML—and why that’s okay
(06:15) The email strategy mistake of living in both the graphic and plain text worlds
(08:13) Jack & Coke at 8:30 a.m.? Only acceptable in airports, apparently
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