Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

🥫SPAMAGEDDON🥫How To Get Out of Spam and Junk Folder! [Limited Series]

May 22, 2025
Hosts engage in a lively game before tackling the ever-pressing issue of emails landing in spam folders. They delve into strategies for improving email deliverability, emphasizing the importance of data quality and subscriber engagement. A crucial point is made about the risks of ignoring inactive subscribers. Myth-busting ensues regarding the need to only target engaged users. The spotlight then shifts to cold emailing, discussing its challenges and the necessity for authenticity in outreach. Tune in for actionable insights to keep your emails out of the junk!
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ADVICE

Improve Data Quality

  • Focus on data quality at the start and end of the subscriber journey to improve deliverability.
  • Avoid buying or renting lists and remove unengaged subscribers regularly.
ADVICE

Remove Unengaged Subscribers

  • Remove subscribers who haven't engaged within a year to reduce risk of poor deliverability.
  • Adjust this timeframe based on your business's industry and customer lifecycle.
INSIGHT

Engagement Myth Debunked

  • Sending only to engaged subscribers for a while won't alone fix deliverability issues.
  • Open rates still matter as they confirm address validity and inbox placement.
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