In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.
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Best Moments:
(01:05) The hosts play a fun 10-second game before diving into the main topic
(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders
(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work
(03:41) Focus on data quality at both beginning and end of subscriber journey
(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky
(05:26) Debunking the myth about only sending to engaged users to rebuild reputation
(06:30) Open rates still provide value despite Apple MPP challenges
(06:50) Importance of collecting customer feedback to improve email performance
(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see
(08:38) B2B marketers should separate cold email programs from promotional emails
(09:44) Reference to a subreddit about cold emails that provides examples of what not to do
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