Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

What is EEAT from Google? and Brand Ambassadors on the RISE! w/Chris Carver, CEO Sessionboard | Ep. 339

8 snips
May 23, 2025
Guest
Chris Carver
In this engaging discussion, Chris Carver, CEO of Sessionboard and expert in speaker management, reveals insights on the fading trend of faceless marketing. He dives into Google's E-E-A-T framework, emphasizing the value of real human speakers who bring expertise and trust that AI cannot replicate. With a surprising take on the necessity of brand ambassadors, Carver shares compelling stats about influencer marketing's effectiveness, particularly in B2B, and encourages even smaller companies to embrace this strategy for growth.
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ANECDOTE

Chris Carver's Startup Journey

  • Chris Carver's journey started 12 years ago in the nonprofit space with a tool for music festivals.
  • COVID pivoted him to virtual events and eventually to Speaker management with Sessionboard.
INSIGHT

E-E-A-T in Marketing

  • Google introduced E-E-A-T to value expertise, experience, authority, and trust in content.
  • Speakers naturally embody all E-E-A-T elements, offering human connection and authority AI lacks.
INSIGHT

AI Impact on Search

  • AI-generated content is flooding search results, pushing organic content down 30% year over year.
  • 30% of searches will soon be AI agent-based, changing how human-centered search functions.
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