In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.
Best Moments:
(01:35) Chris explains his background and how Sessionboard was created
(03:13) The Google E-E-A-T algorithm and why it matters to marketers
(04:03) How speakers provide expertise, experience, authority, and trust that AI lacks
(06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months
(07:08) Statistics showing the effectiveness of influencer marketing in B2B
(08:48) The shift from transactional speaking engagements to ongoing brand partnerships
(10:20) Why smaller companies need to invest in brand ambassadors too
(11:41) Overview of Sessionboard's platform and capabilities
(13:31) Jay's endorsement of Sessionboard for event management
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