In this engaging discussion, Chris Carver, CEO of Sessionboard and expert in speaker management, reveals insights on the fading trend of faceless marketing. He dives into Google's E-E-A-T framework, emphasizing the value of real human speakers who bring expertise and trust that AI cannot replicate. With a surprising take on the necessity of brand ambassadors, Carver shares compelling stats about influencer marketing's effectiveness, particularly in B2B, and encourages even smaller companies to embrace this strategy for growth.
