Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

I Uploaded My Brain into ChatGPT 🤯 Jay’s SCOOP | Ep. 379

5 snips

Jul 18, 2025

Discover how to create your own custom GPT in under 10 minutes, transforming your content chaos into a streamlined idea engine. Jay Schwedelson shares his experience of using this tool to boost productivity without the headache of complex tech tutorials. He discusses funny moments from an annual guys trip and the humorous challenges of aging in the nightlife scene. Plus, Jay candidly reflects on the absurdities of clubbing and invites listeners to engage on upcoming marketing events.

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ADVICE

Create Your Custom GPT

Create a custom GPT by uploading your own content to get a personalized AI assistant.
This takes about 10 minutes and dramatically improves productivity and content creation.

ANECDOTE

Jay's Content Overload Solution

Jay uploaded 400 podcast transcripts, newsletters, and other content into a custom GPT.
This effectively acts like a digital clone of his brain and content knowledge.

ADVICE

Use GPT for New Content Ideas

Use your custom GPT to quickly generate fresh content ideas and repurpose existing material.
Query it for new podcast ideas, subject lines, social posts, or webinar topics based only on your uploaded content.

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How to Make Your Own Custom GPT (in under 10 minutes):

Upgrade to ChatGPT Plus ($20/month).
Go to chat.openai.com, click “Explore GPTs” on the left sidebar.
Hit “Create” in the top right corner.
Fill in the prompts (name, purpose, tone, etc.).
Upload your content (transcripts, newsletters, articles—anything).
In the instructions, tell it to only use your uploaded content unless told otherwise.
Save and mark it “Private” so only you can use it.

That’s it—you now have a version of ChatGPT that knows everything you’ve ever made.

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Creating a ChatGPT that thinks like you sounds like a futuristic headache—but Jay Schwedelson just made it feel like a no-brainer. After producing hundreds of podcasts, newsletters, and posts, Jay finally got tired of drowning in content chaos. His fix? A 10-minute, game-changing custom GPT that now powers his idea engine, streamlines content, and basically acts like a digital clone. The setup is surprisingly simple, and Jay swears it’s the best $20 he’s spent.

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Best Moments:

(00:40) Jay promises this will be simple, not some overwhelming tech tutorial

(01:30) The content overload that pushed him to create a custom GPT

(02:48) How uploading all past content into a private GPT changed everything

(04:02) Real examples of what his “JGPT” now helps him generate instantly

(05:30) The $20 catch—and why it’s still 100% worth it

(06:15) Step-by-step on how to build your own in 10 minutes

(07:18) Why any marketer, brand, or nonprofit should jump on this now

(08:00) Jay’s guy trip dilemma and the reality of “clubbing” in your 40s

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Claim your offer now at jayschwedelson.com/emma