Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold 50% Increase for Content or Product launch! + Coldplay 'Kiss Cam' Update!🤯Ask Us ANYTHING❓ | Ep. 381
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Jul 22, 2025 Discover how a simple mindset shift can dramatically boost your product launch success! Learn the psychology trick that creates instant urgency, and get insights on cleverly incentivizing early buyers. The hosts also dive into the bizarre Coldplay kiss cam incident, revealing wild statistics and how brands capitalized on the viral moment. Get ready for a fresh take on effective marketing strategies that can lead to a 50% increase in conversions, whether through email, social media, or even SMS!
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Boost Launches with Urgency
- Use urgency by incentivizing speed to boost conversions for launches across channels.
- Offer rewards to the first buyers, subscribers, or registrants to prompt immediate action.
Boost Webinars with Fake Limits
- "Fake limit" webinar spots by stating a higher cap than usual to increase signups.
- Then give on-demand access to all, ensuring no one is excluded.
Create Time-Sensitive Offers
- Create time-sensitive offers for sales calls, events, products, and newsletters to increase desire.
- Use specific phrases like “first 100” or “first 20” to emphasize urgency.