Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

SPECIAL SERIES == The MEME PLAYBOOK You Didn’t Know You Needed 💡 <== | BATHROOM Break #65 COLLAB: The Marketing Millennials + Do This, Not That

6 snips
Jul 21, 2025
Daniel Murray from The Marketing Millennials joins to unveil the secret power of memes in marketing. They discuss how memes can communicate empathy and resonate with audiences, making them a potent advertising tool. Jay shares a humorous condiment story to set the stage while Daniel explains why memes are the universal language of the internet. They reveal strategies to create effective, copyright-safe memes that drive engagement and even outperform traditional ads. Plus, get insider tips on maximizing reach without risking content penalties!
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ANECDOTE

Jay's Burger Condiment Shock

  • Jay Schwedelson shares his traumatic experience with Florida burgers automatically having mustard and ketchup.
  • This contrasts with New York, where burgers typically only have ketchup, showing regional condiment differences.
INSIGHT

Memes Are Marketing Language

  • Memes are the language of the internet and are crucial marketing tools for brands to show empathy to their audience.
  • Using memes effectively signals you understand your audience and can generate shares and engagement.
ADVICE

Avoid Copyright Issues in Memes

  • If worried about copyright, create memes with original images, employee photos, or cartoon characters.
  • Use memes as ads to communicate your brand's understanding of audience pain points and boost engagement.
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