Memes aren’t just for Gen Z or internet junkies—they’re a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strategies, they get into how memes can signal audience empathy, drive shares, and even outperform traditional ad formats. If you’ve ever wondered whether your “serious” brand could pull one off—yep, you probably can.
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Best Moments:
(02:05) Jay's traumatic first Florida burger with surprise mustard and ketchup
(03:00) Daniel explains why memes are the language of the internet
(03:45) How to safely create memes without copyright issues or creative risk
(04:20) Memes as powerful ad formats that prove you understand your audience
(05:26) Why you shouldn’t keep using the same carousel over and over
(07:15) Jay’s trick for finding viral meme formats to recaption for your niche
(08:30) How platforms punish watermarked or reposted content
(09:05) Want to reuse a hit meme? Resize it first or risk getting throttled
(09:57) Daniel’s hot take: skip Taco Bell, hit the local burrito joint
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Follow Daniel on The Marketing Millennials and let him know what you want future bathroom breaks to cover.
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