Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold WHOA! Business & Consumer Impact PRIME DAY 🧠Ask Us ANYTHING❓ | Ep. 364
Jun 25, 2025
Discover innovative strategies for generating high-intent leads that could change the game for your business. Learn how Prime Day can boost email open rates even if you’re not selling on Amazon, and explore B2B marketing tactics that tap into this shopping frenzy. Enjoy some quirky discussions, from the dangers of pool pee to the myths about spiders and sleep. Plus, find out how to create engaging content that attracts ready-to-buy customers, all while laughing at unexpected tangents!
AI Snips
Chapters
Transcript
Episode notes
Use Intent Signals for Leads
- Make your offer an intent signal to attract high-quality leads instantly.
- Use targeted content like webinars, worksheets, or calculators that indicate strong buyer intent.
Leverage "Prime" in Subject Lines
- Use "Prime" themed subject lines during Prime Day to increase open rates.
- Examples: "Prime your marketing," "Prime your funnel," and "Prime your self-care."
Prime Day Boosts All Marketing
- Prime Day boosts marketing engagement even beyond Amazon sellers.
- Marketers can leverage the cultural event mindset to increase email open rates significantly.